PLAYBOOK The Playbook Is Your Houston Law Firm Invisible to ChatGPT? Most Houston attorneys have no idea whether AI assistants recommend them when a potential client searches. Here's what AI search visibility is, why it matters, and what to do about it. May 12, 2026 • 10 min read #ai-search #chatgpt #law-firm-visibility #llm-seo
PLAYBOOK The Playbook The New Legal Research Funnel: Google, Then ChatGPT, Then Hire Potential clients no longer just Google a lawyer — they cross-reference with AI. Here's what the new legal research journey looks like and what it means for your Houston law firm. May 12, 2026 • 9 min read #ai-search #legal-research-funnel #chatgpt #client-acquisition