🔍 Topic Archive

Vendor Evaluation

How to evaluate legal SEO agencies, what to look for in proposals, and red flags to avoid.

The Calculator

Scorpion vs. LawRank vs. Houston Law Firm SEO: An Honest Comparison for Small Firms

Scorpion vs. LawRank vs. Houston Law Firm SEO: An Honest Comparison for Small Firms. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

April 10, 2026

#best-seo-service-for-lawyers

The Calculator

In-House SEO vs. Agency SEO: The Real Math for Small Law Firms

In-House SEO vs. Agency SEO: The Real Math for Small Law Firms. Evidence-based SEO insights for Houston-area law firms from the Houston Law Firm SEO team.

April 9, 2026

#in-house-seo-vs-agency-seo-for-small-law-firms

The Playbook

SEO That Doesn't Reset Every 6 Months

Calendar-based SEO content refresh is how your competitor's agency outgrows you. Signal-based, event-triggered strategy is how you stay ahead. Here's the difference.

May 12, 2026 10 min read

The Playbook

Why Your SEO Agency Doesn't Know What ChatGPT Says About You

Traditional SEO agencies track Google rankings. They don't track whether ChatGPT recommends your competitor when someone searches for a Houston attorney. Here's the blind spot — and what to ask.

May 12, 2026 11 min read